Factors affecting consumer purchase decisions marketing essay

This study also aims to understand the relationship between various demographic variables like gender, age, income, marital status and overall quality of shopping experience provided by the store.

Learning — a person changes his preferences basis his experience. Gender Education level Skinner has mentioned that educated customers tend to find more information on the product they are purchasing and demand better quality products and so education becomes one of the factors that influences the decision making process.

Learning is something that consumer experiences after using a particular product once. If a consumer wishes to add heated seats to his car, then this indicates his Want although car will run properly without heated seats he is buying heated seats so he can make his driving more enjoyable and comfortable.

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Top 5 Important Factors Influencing Consumer Behaviour

Therefore retailer has to differentiate himself from other retailers from their store maintenance, display of clothes, availability of merchandise, sales personnel etc. There are four different views related to consumer decision making process.

She feels pleased with her purchase. Companies that focus on the consumer experience earn repeat business from those customers. Brand switching mostly occurs for the sake of variety rather than dissatisfaction.

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A firm can get maximum sales and become the market leader only when it understands the factors that influence consumers buying behavior. Hence apparel retail outlets have lot of demand.

Social Factors affecting Consumer Behaviour

Identifying the occupational groups according to the interest in their products is an important thing for the marketers to do as a company will be able to focus on the target customers or even specialize on a certain products that will fit with the customers' needs. One Segment of Many. What makes them choose one company over another.

Choice of LED purchase, features and characteristics LED is a consumer durable item which is used for entertainment purpose. Types of buying decision behavior According to Kotler and Armstrongthe process of buying differs from each product or service, a bottle of shampoo, a tennis racket, an expensive mobile phone or computer and a new car.

Psychological factors are further divided into motivation, perception, learning, beliefs and attitudes. Critical evaluation of factors affecting the decision-making process The critical evaluation of factors relies on connecting the observable features and impacts on relevant theoretical aspects.

He also says the basic reason behind any purchase of consumer is to fulfill either his Need or Want.

Decision Making: Factors that Influence Decision Making, Heuristics Used, and Decision Outcomes

However, to studying the correctness of the above model does not really interest the researchers but it's the factors that influence on the generic model that would work. In this assignment, external factors and its influence on the decision making process is the prime focus.

Out of various views of consumer decision making- cognitive model and emotional models are relevant her in the purchase decision of LED… Read more in the complete solution PDF document at the end of this page.

This is certainly the case for this customer as she is not familiar with the advancement in technology she starts with her personal source which is usually the most effective and influential and draws on the opinions and experiences of younger friends and family members.

They both have religious restrictions on consumption of cow and pork meat. Figure 1, Factors influencing consumer behaviour. The senior market tends to be of different demographics to the younger generations and because of this marketers should not neglect them but pay attention to their particular desires and needs when purchasing goods in order to win their sales.

Conclusion In this paper, our main objective is to highlight the external consumer choice factors which in combination with psychological factors have an impact on consumer decision process. Armstrong and Kotler, AssignmentEssayHelp does not recommend anyone to use this sample as their own work.

What are the Factors that affect Consumer Buying Behaviour?

This report will examine the decision making process in depth, analysing elements such as; characteristics that affect this consumer behaviour, types of buying decisions, component of decision making process and conclude with marketing recommendations. Among the most famous examples was an ad for Volkswagen, which contained a one-word headline:.

Learning how these major factors shape trends over the long term can provide insight into how future trends may occur.

Here are the four major factors: If government spending increases or. necessarily affect consumer’s decision-making, but might possess a mediating effect (Taining, ). Social media can build brand attitudes that affect buying behavior. The good image of brand or product.

An example of how cultural factors affect the consumer market is fast food and restaurant marketing in the U.S. American culture places an emphasis on time scarcity, and this affects how food and restaurants promote and market their products and services.

Factors Influencing Consumer’s Decision to Buy Foreign Products Essay - Results The study focused on finding the factors influencing consumer’s decision to buy foreign products. Earlier many studies reveled the importance of.

Chapter 6 Class Notes

A Consumers Buyer Behaviour Is Influenced by Four Major Factors This Essay A Consumers Buyer factors affecting our purchase decision marketing. Consumer buying choices are also driven by psychological, cultural and social factors, all of which play a role in influencing preferences.

The convenience factor is also a major influence on.

Factors affecting consumer purchase decisions marketing essay
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Social Factors affecting Consumer Behaviour